When we think about merch, we are looking at basically any type of product you can slap your brands name on and sell to your fans. It can be a shirt, poster, bracelet, sticker, CD, lanyard, pop-socket, YOU NAME IT.
When it comes to deciding what to pick for your merch, the first thing to do is think about what best represents YOU. What do you like? It is important for you to actually like what you are selling because you will naturally wear the products and sell them much easier.
The second thing to think about is your audience. What is their age range? What kinds of stuff do you see them wearing to your shows? What is their style? By asking yourself these questions you can determine what you should focus on. For example, if you are a rock band and your fans like to enjoy beer and drinks while they rock out at your shows, then it’s probably a good idea to stamp your band’s name on a beer glass or some shot glasses.
The third thing to think about is having a variety of things for everyone. Even if you age range tends to be older, always remember that music has no age limit, so try and have a few things that anyone can buy (buttons, stickers, lanyards, etc.). Usually these things tend to be really small, so it’s a smart idea to keep them by the register just to offer as a quick impulse buy for your customers, but also for quality control so you can keep an eye on them. We go more into depth with HOW to sell in our e-book, which you can preorder here: How to Turn Your Fans Into Customers – Ebook.
Now that you’ve decided what kind of merch you want to sell, let’s get into how to design it.
For starters, you need a logo. If you already have one, great, but if you don’t, there are a bunch of great resources you can use to create one. When it comes to a logo, use something that represents you, your music, and don’t break the bank – especially if you’re just starting out. Here are some of our favorite places to go to for logo making:
Once your merch is in, then market it like crazy. Stick your stickers in places around your city, have some friends model your shirts for some photos to post on Instagram, and simply just raise awareness about your merch and where your fans can get it.
Spotify ad studio is essentially an advertising platform that makes it possible for anyone to create an ad and manage it through the Spotify platform. If you are a musician, a band, or a business owner – especially in the music industry, this platform is perfect for you. It targets people who are already interested in the industry and it allows for greater communication with your followers and potential fans. Spotify offers different types of Campaign Objectives for whatever you are looking to promote.
How to sign up:
In order to sign up, you need to start with a Spotify account then sign up for Ad Studio. If you already have an existing Spotify account, then you should already be able to sign up for Ad Studio.
Types of Ads:
– 30 second (or less) audio recording that will be listened to by users who have the free subscription to Spotify – Your ad includes a clickable image which is presented on the screen for the duration of the ad and is linked to the landing page of your choice (your website, your Spotify account, a page to purchase tickets/RSVP, etc.).
How to create your first ad (once you’ve created an account with ad studio):
– Choose your objective:
The first step in this process is to name your ad and select an objective (this is your end goal. Do you want to promote your next show? Your new song? Your new merch release? Etc.) Whatever your end goal is, keep it in mind as you create your ad.
– Select your audience and your budget:
If you haven’t figured out your target demographic, it’s time to get on that, because it is highly important when it comes to setting your ad up for success.
Also, make sure you are promoting your ad in a timely manner. If your show is tomorrow, then it’s probably not a good idea to create an ad. Depending on what you are trying to get the word out about, you probably want to promote it between 2-4 weeks before the day of. This allows your followers and listeners to make plans to be there or tune in that day. When it comes to your budget, think about how many people you want to reach and how much you are willing to spend to reach them. When it comes to budgeting for an ad, it’s not about how much you spend, but HOW you spend it. Be smart and do your research.
Lastly, you will need to schedule your ad. The benefit of doing everything in a timely manner is that it gives you the opportunity to fix any issues if they happen to come up.
– Create your ad:
This is where you can get creative and start adding your image, your voice recording and your link. When it comes to all of these things, make sure that they are enticing. Make sure your voice recording is clear and that the message is straight and to the point, remember you have 30 seconds. It is also important that whoever is speaking is not monotone, or too excited, a nice middle point is just right. For your photo make sure that it is appropriate for your audience and that it reflects your brand and your message in the right way.
– Submit for approval:
Lastly, once you submit Spotify will review your ad and ensure that it aligns with their community guidelines. Once they have approved your ad, then you are good to go and your ad will launch on the day it’s been scheduled.
As music makers, this is an exciting and innovative feature that Spotify has created. It is now easier than ever for artists to create awareness of their work and to spread the word about what they are doing.
Every artist wants to know how to “make it” big in the music industry. There isn’t a secret formula to make it happen, but there are definitely proven ways to get you there. Here are our top tips for independent musicians to skyrocket their success. Follow these few steps and you too will see massive results in your music career.
Stop waiting for a record label
Many musicians who sign to a major record label never actually end up releasing music. Some artists end up getting “shelved” and the artist can not release those songs through another label. Labels can drop an artist as quickly as they signed them.
I don’t know a single person that will give away millions of dollars in cash and resources on a single gamble. Too many artists rely on the hard work of someone else to get them where they want to be. No one is going to do the hard work for you. Concentrate on doing your own thing and don’t worry about chasing a deal. Nowadays, major labels hardly ever sign an artist without a successful independent career behind them.
Don’t assume that major labels know the secrets of the industry, or that signing a record deal is even a good idea. There’s no guarantee you’ll get “famous” if you sign a record deal. Many artists owe record labels money after all is set and done.
Marketing, Brand Identity & Awareness
Develop a system to put yourself and your music in front of a new audience. Whether that’s through live performances or social groups, getting your music in front of as many new people as possible will increase the likeliness of them following your career.
Get yourself some professional graphics that you can use across all your promotional channels; from your website and social media accounts, to your posters, flyers, business cards, t-shirts, coffee mugs, mouse mats and more! Creating amazing graphics is cheaper if you’re a professional at Adobe Photoshop. If not, you’ll be better off hiring an experienced graphic designer.
You want your logos and branding to become recognizable. If they look great, people will be more willing to buy your t-shirt when they’re browsing through your merchandise. A strong brand identity will help develop a strong brand awareness.
Connect with fans
There is no substitute to building a strong relationship with your fans. It is the most important aspect to build your success as an independent artist. As you grow your fan base, you’ll need to sustain and connect with your listeners both online and in person.
Your amazing live set is a must have for an great first impression. It’ll help you win over new fans and keep them interested in your upcoming music. Remember that the show is key, but connecting with them off stage is just as important.
Online, you’ll need to make sure to post regularly and interact with your audience as often as possible. Not only should you post interesting content, but replying and interacting with your fans is crucial.
Play to your strengths
If stage presence is your strong suit, you could try and secure a residency at a local venue. A regular gig slot puts your music in front of new people every week, and earns you extra cash to fund your career.
If you’ve got a creative mind and know your way around a camera and editing software, why not focus on a Youtube Channel/Vlog?
Maybe you’re a great writer and want to feature your music on your blog. The possibilities are endless!
Do not ignore streaming
Getting playlisted on Spotify and Apple Music is an invaluable (and free) way to put your music in front of new listeners. Some artists have reservations about putting their music on streaming platforms, but it’s a fantastic way to get known and reach new fans as an unsigned artist.