Every indie artist knows that time is of the essence because lets face it, studio time is most definitely money. A successful studio session can be broken down into two very powerful words: Work Flow. Developing a good work flow takes some practice and repetition, but with consistency you can manage your own in no time! Here are a few steps on how to get started to help make life a little easier and less stressful in the studio.
An important part of developing a good workflow is to prioritize. Completing the hardest tasks on your to-do list first is proven to be the most productive. By focusing on the most important/ the most difficult task, your attention and energy is strong and fresh and it allows you to put your best into the project. If you leave it last on your list, then by the time you get to it you will not be able to give it the attention it requires for it to get done.
When developing a good work flow multi-tasking is a big no-no. Multi-tasking means that your focus is split between many different things. Multi-tasking leads to becoming overwhelmed and the chance of making a mistake is much higher.
Keep everything organized
It is also very important that you try to keep everything as organized as possible. This also goes hand in hand with prioritizing.
If you need to, write down a list of all the things you need to get done. This helps with not having to figure out with what you have to do next. Many times it seems as though you have an overwhelming amount to do, but when you write everything down it is much more attainable.
Another way of staying organized is by keeping all of your sessions and files in one place where you don’t have to keep searching for where they are and having to try to remember where they are again.
Good communication goes a long way with anyone you are working with or for. If you are working with someone it is important to keep each other in the loop with what is being worked on so there won’t be miscommunication and having ended up creating more work than needed to.
It is extremely important to have a good communication with a client, make sure to keep them updated on what is going on with the project or when it will be ready so they will be able to plan for it accordingly.
Last but not least, make sure to take breaks in between. Taking breaks while working in the studio ensures you don’t get overwhelmed or stressed. Taking breaks also help with clearing your mind to be able to come back in with a fresh mind ready for new ideas! A relaxed mind is a productive mind.
There are many way to get your music out to the public, one of the most common ways of doing it is by earning through plays on every stream. Streaming services vary from anything on Youtube or Spotify to Apple Music and even Amazon!
Here is a list (from highest to lowest) of the most used music streaming websites and how much they pay per stream, download, play and/or share:
Napster: $0.019 per stream
Tidal : $0.0125 per stream
Apple Music: $0.00735 per stream
Google Play Music: $0.00676 per stream
Deezer: $0.00640 per stream
Spotify: $0.00473 per stream
Amazon Music: $0.00402 per stream
Pandora Premium: $0.00133 per stream
YouTube: $0.00069 per stream
Soundcloud is by far the most complicated service at the moment. Rates vary depending on the countries that play the music and you would need access to monetize your account either directly or though an affiliate distributor. Most accounts don’t make any money at all, and the ones that are monetized are paid based on how many people click the ads on the streams.
Here’s a general breakdown: $0.0025 to $0.004/stream (~$2.50–$4.00/1000 plays.)
It’s an average of about $3 / 1000 plays.
That being said, the pay also varies depending on what country that play comes from.
How to earn the minimum wage?
Here’s a breakdown of what it would take to make about $1,160 per month in the United States for each streaming service:
Tidal : 92,800
Apple Music: 157,823
Google Play Music: 171,598
Amazon Music: 288,557
Pandora Premium: 872,180
How to get started:
A easy way to get started on monetizing your music on streaming services is by reading our blog on Music Distribution. You’ll see a list of the top music distribution sites, rates, and royalty splits (if any). Check that out here:
Depending on the platform on where your music gets heard, you may find your checks coming in a little fatter. This information may be useful to you to determine where you want to focus your marketing strategy. You might find that Youtube has a larger audience and it may be easier to rack up your streams, but the pay is substantially lower.
Depending on your individual goals you may opt to try to push your existing audience to follow you and listen on a more suitable streaming service.
Spotify ad studio is essentially an advertising platform that makes it possible for anyone to create an ad and manage it through the Spotify platform. If you are a musician, a band, or a business owner – especially in the music industry, this platform is perfect for you. It targets people who are already interested in the industry and it allows for greater communication with your followers and potential fans. Spotify offers different types of Campaign Objectives for whatever you are looking to promote.
How to sign up:
In order to sign up, you need to start with a Spotify account then sign up for Ad Studio. If you already have an existing Spotify account, then you should already be able to sign up for Ad Studio.
Types of Ads:
– 30 second (or less) audio recording that will be listened to by users who have the free subscription to Spotify – Your ad includes a clickable image which is presented on the screen for the duration of the ad and is linked to the landing page of your choice (your website, your Spotify account, a page to purchase tickets/RSVP, etc.).
How to create your first ad (once you’ve created an account with ad studio):
– Choose your objective:
The first step in this process is to name your ad and select an objective (this is your end goal. Do you want to promote your next show? Your new song? Your new merch release? Etc.) Whatever your end goal is, keep it in mind as you create your ad.
– Select your audience and your budget:
If you haven’t figured out your target demographic, it’s time to get on that, because it is highly important when it comes to setting your ad up for success.
Also, make sure you are promoting your ad in a timely manner. If your show is tomorrow, then it’s probably not a good idea to create an ad. Depending on what you are trying to get the word out about, you probably want to promote it between 2-4 weeks before the day of. This allows your followers and listeners to make plans to be there or tune in that day. When it comes to your budget, think about how many people you want to reach and how much you are willing to spend to reach them. When it comes to budgeting for an ad, it’s not about how much you spend, but HOW you spend it. Be smart and do your research.
Lastly, you will need to schedule your ad. The benefit of doing everything in a timely manner is that it gives you the opportunity to fix any issues if they happen to come up.
– Create your ad:
This is where you can get creative and start adding your image, your voice recording and your link. When it comes to all of these things, make sure that they are enticing. Make sure your voice recording is clear and that the message is straight and to the point, remember you have 30 seconds. It is also important that whoever is speaking is not monotone, or too excited, a nice middle point is just right. For your photo make sure that it is appropriate for your audience and that it reflects your brand and your message in the right way.
– Submit for approval:
Lastly, once you submit Spotify will review your ad and ensure that it aligns with their community guidelines. Once they have approved your ad, then you are good to go and your ad will launch on the day it’s been scheduled.
As music makers, this is an exciting and innovative feature that Spotify has created. It is now easier than ever for artists to create awareness of their work and to spread the word about what they are doing.
The team had a short field trip the other day to our local coffee shop in an effort to break the monotony of the every day hustle. While working on all of our miscellaneous tasks, we made an effort to understand the company a little bit more and really dive into what it is that we do exactly. I had an interesting conversation with our head engineer about what mastering really was and why it’s important. Here’s what he said:
What does it mean to “master” a song?
When it comes to making music, mastering a song is the final step of the process. The purpose of this step is to make a song loud enough and comparable to others so that it’s competing with the song that came before it. It also makes it so that every song is translatable to any platform, say: CD’s, vinyls, MP3s, Spotify, iTunes, etc.
Every platform has different specifications and it creates a sense of uniformity, especially when it comes to a track list on an album or playlist. The last thing you want is for someone to have change that song every time it comes on because it just kills the vibe.
Who is a good person to master a song?
Basically any audio engineer with professional experience. There are engineers that are really good at mastering and are labeled “mastering engineers”, but they’re not necessarily the only ones that do mastering. If you are working with a studio, make sure that the studio is certified to master for iTunes (MfiT Certified).
How long does it take to master a track?
Generally, mastering a track can take me between 30 minutes to an hour depending on the track. But in all honesty, I hate this question. Mastering is a service that is necessary for a track to be competitive. It’s like the clear coat on your finished painting. Don’t skimp on the material no matter how long it takes you to apply it because without it, your painting isn’t likely to last very long. It’s something you won’t regret investing in.
What do I need to get my song mastered?
Your song needs to be Mixed FIRST. The best thing we could receive is a professionally mixed song, but if you do your own mixing you can follow these guidelines:
Balance levels Add eq and light compression Make sure your track isn’t clipping (or distorting) on your output
If you’d like a free trial of our mixing and mastering services click here for more information.
What Mastering ISN’T:
Mastering cannot adjust the volume on particular instruments, it cannot add effects to anything, it cannot balance your mix. Like I stated before, it’s just the finishing coat over a painting. The project needs to already be good. It’s not VooDoo, it can’t make your song something it’s not.
Is Landr and eMastered Bad?
If you’re strapped for cash and it’s the only option for you, it is definitely a decent option. They’re artificial intelligence mastering services that make mastering accessible to the masses. At the present moment AI software isn’t very intelligent. Perhaps one day it will be, but for a more in depth look at this topic, read our blog: Don’t try Landr without reading this first.
Music Distribution: A Guide To Get Your Music On Spotify
Spotify playlist’s are one of the top opportunities for an artist to reach a new audience. It’s no wonder so many artists are pushing to get their music on Spotify and other streaming services. We will talk a little bit more about how to place yourself in the best position to be selected for a playlist on a future blog post, but for now just know that you’ll always benefit from affordable mixing and mastering by Studio 411. For a limited time try them free here.
One of the biggest questions we get asked is our opinion on what distribution service is the best choice for them. We will just give you the facts. There’s a lot of factors to choose from so we decided to lay things out in a way that was easy to understand. That way, you can make the decision on what the best solution is for you.
The only one take away from all of this information is to choose one and try not to switch to another one in the future. That will cause all kinds of trouble in branding, profiles and well everything else. Lets get started:
AWAL might be for you if you’re trying to get your music on Spotify playlists. They don’t take any fees for putting up your music on streaming services, but charge a 15% commission (15% of everything you earn goes to AWAL). Also, they offer one of the best analytics report tools of all.
Distrokid allows you to upload as many tracks as you want for a yearly membership fee. The cool thing about them is that they don’t make commission from your music – you get all the money you earn from your music. Unfortunately they don’t offer marketing help or playlist plugging possibilities.
+ No commission (you get all the money you earn)
+ You can upload as many songs as you wish for one yearly price
+ They’re about to introduce SMS message marketing tools for artists
– No additional marketing help for artists who gain traction
Tunecore is the service for you if you’re interested in proper revenue and analytics reports. They’re very easy to use, detailed and helpful. Although they take no commission the price is a bit higher compared to Distrokid.
LANDR is a company which offers an automated mastering service. If you’re already their subscriber you can distribute your music to all streaming services for free. They also offer you possibilities to get your music on Spotify playlists which is very nice.
+ No commission
+ Possibilities to get your music on playlists
+ Free for LANDR Mastering subscribers
– Does not provide mechanisms for you to release a cover song
Pricing: $1/month ($12/year) minimum. $3/month ($36/year) gives you access to all streaming sercvices
CD Baby was one of the first ever services to let DIY musicians release their music in a physical format like CD or Vinyl and get it to record shops around the world. Nowadays they also let you release music on streaming services and you can do it all in one place.
+ It’s a “one stop shop” to get your music on streaming services as well as physically in stores (CD, Vinyl)
– No marketing help for artists who gain traction
Pricing: $5 per single, $20 per album + 9% commission
Every artist wants to know how to “make it” big in the music industry. There isn’t a secret formula to make it happen, but there are definitely proven ways to get you there. Here are our top tips for independent musicians to skyrocket their success. Follow these few steps and you too will see massive results in your music career.
Stop waiting for a record label
Many musicians who sign to a major record label never actually end up releasing music. Some artists end up getting “shelved” and the artist can not release those songs through another label. Labels can drop an artist as quickly as they signed them.
I don’t know a single person that will give away millions of dollars in cash and resources on a single gamble. Too many artists rely on the hard work of someone else to get them where they want to be. No one is going to do the hard work for you. Concentrate on doing your own thing and don’t worry about chasing a deal. Nowadays, major labels hardly ever sign an artist without a successful independent career behind them.
Don’t assume that major labels know the secrets of the industry, or that signing a record deal is even a good idea. There’s no guarantee you’ll get “famous” if you sign a record deal. Many artists owe record labels money after all is set and done.
Marketing, Brand Identity & Awareness
Develop a system to put yourself and your music in front of a new audience. Whether that’s through live performances or social groups, getting your music in front of as many new people as possible will increase the likeliness of them following your career.
Get yourself some professional graphics that you can use across all your promotional channels; from your website and social media accounts, to your posters, flyers, business cards, t-shirts, coffee mugs, mouse mats and more! Creating amazing graphics is cheaper if you’re a professional at Adobe Photoshop. If not, you’ll be better off hiring an experienced graphic designer.
You want your logos and branding to become recognizable. If they look great, people will be more willing to buy your t-shirt when they’re browsing through your merchandise. A strong brand identity will help develop a strong brand awareness.
Connect with fans
There is no substitute to building a strong relationship with your fans. It is the most important aspect to build your success as an independent artist. As you grow your fan base, you’ll need to sustain and connect with your listeners both online and in person.
Your amazing live set is a must have for an great first impression. It’ll help you win over new fans and keep them interested in your upcoming music. Remember that the show is key, but connecting with them off stage is just as important.
Online, you’ll need to make sure to post regularly and interact with your audience as often as possible. Not only should you post interesting content, but replying and interacting with your fans is crucial.
Play to your strengths
If stage presence is your strong suit, you could try and secure a residency at a local venue. A regular gig slot puts your music in front of new people every week, and earns you extra cash to fund your career.
If you’ve got a creative mind and know your way around a camera and editing software, why not focus on a Youtube Channel/Vlog?
Maybe you’re a great writer and want to feature your music on your blog. The possibilities are endless!
Do not ignore streaming
Getting playlisted on Spotify and Apple Music is an invaluable (and free) way to put your music in front of new listeners. Some artists have reservations about putting their music on streaming platforms, but it’s a fantastic way to get known and reach new fans as an unsigned artist.