When we think about merch, we are looking at basically any type of product you can slap your brands name on and sell to your fans. It can be a shirt, poster, bracelet, sticker, CD, lanyard, pop-socket, YOU NAME IT.
When it comes to deciding what to pick for your merch, the first thing to do is think about what best represents YOU. What do you like? It is important for you to actually like what you are selling because you will naturally wear the products and sell them much easier.
The second thing to think about is your audience. What is their age range? What kinds of stuff do you see them wearing to your shows? What is their style? By asking yourself these questions you can determine what you should focus on. For example, if you are a rock band and your fans like to enjoy beer and drinks while they rock out at your shows, then it’s probably a good idea to stamp your band’s name on a beer glass or some shot glasses.
The third thing to think about is having a variety of things for everyone. Even if you age range tends to be older, always remember that music has no age limit, so try and have a few things that anyone can buy (buttons, stickers, lanyards, etc.). Usually these things tend to be really small, so it’s a smart idea to keep them by the register just to offer as a quick impulse buy for your customers, but also for quality control so you can keep an eye on them. We go more into depth with HOW to sell in our e-book, which you can preorder here: How to Turn Your Fans Into Customers – Ebook.
Now that you’ve decided what kind of merch you want to sell, let’s get into how to design it.
For starters, you need a logo. If you already have one, great, but if you don’t, there are a bunch of great resources you can use to create one. When it comes to a logo, use something that represents you, your music, and don’t break the bank – especially if you’re just starting out. Here are some of our favorite places to go to for logo making:
Once your merch is in, then market it like crazy. Stick your stickers in places around your city, have some friends model your shirts for some photos to post on Instagram, and simply just raise awareness about your merch and where your fans can get it.
There are many way to get your music out to the public, one of the most common ways of doing it is by earning through plays on every stream. Streaming services vary from anything on Youtube or Spotify to Apple Music and even Amazon!
Here is a list (from highest to lowest) of the most used music streaming websites and how much they pay per stream, download, play and/or share:
Napster: $0.019 per stream
Tidal : $0.0125 per stream
Apple Music: $0.00735 per stream
Google Play Music: $0.00676 per stream
Deezer: $0.00640 per stream
Spotify: $0.00473 per stream
Amazon Music: $0.00402 per stream
Pandora Premium: $0.00133 per stream
YouTube: $0.00069 per stream
Soundcloud is by far the most complicated service at the moment. Rates vary depending on the countries that play the music and you would need access to monetize your account either directly or though an affiliate distributor. Most accounts don’t make any money at all, and the ones that are monetized are paid based on how many people click the ads on the streams.
Here’s a general breakdown: $0.0025 to $0.004/stream (~$2.50–$4.00/1000 plays.)
It’s an average of about $3 / 1000 plays.
That being said, the pay also varies depending on what country that play comes from.
How to earn the minimum wage?
Here’s a breakdown of what it would take to make about $1,160 per month in the United States for each streaming service:
Tidal : 92,800
Apple Music: 157,823
Google Play Music: 171,598
Amazon Music: 288,557
Pandora Premium: 872,180
How to get started:
A easy way to get started on monetizing your music on streaming services is by reading our blog on Music Distribution. You’ll see a list of the top music distribution sites, rates, and royalty splits (if any). Check that out here:
Depending on the platform on where your music gets heard, you may find your checks coming in a little fatter. This information may be useful to you to determine where you want to focus your marketing strategy. You might find that Youtube has a larger audience and it may be easier to rack up your streams, but the pay is substantially lower.
Depending on your individual goals you may opt to try to push your existing audience to follow you and listen on a more suitable streaming service.